Driving Innovation.
Fueling Growth.
My Playbook:
Driving revenue growth and innovation in Enterprise SaaS through 0-1 product development, expansion strategies, and finding new business opportunities in any market.
Transforming product teams into value-driven, customer-focused organizations by fostering a culture of rapid iteration, revenue orientation, and strategic impact, while building trust and collaboration across sales, development and executive teams.
Accelerating product market fit & finding second acts for companies with single product success.
My Why:
I started my career as an engineer, focused on building solutions. After business school, I became obsessed with understanding value delivery — not just how we solve problems, but why those problems matter. That obsession led me into product management, where I could connect technology directly to business impact. Today, one of the most rewarding parts of my role is helping product teams develop this same obsession — teaching them how to evaluate, prioritize and articulate value creation that solves user problems and drives expansion and retention at scale.
Impact Testimonials
- Design Lead, Cross-Functional Collaboration Partner
“Focus on customer value: She gets the team excited by rallying around customer pain points and how we are helping them. She makes decisions and drives towards value delivery, by focusing on business value and pushing for quantified metrics. She is one of the most customer-centric Product leaders I’ve worked with.”
- Engineering Director, Leadership Triad Partner
“Sets a credible strategy, ready for execution: under Heather’s leadership, in just five weeks, our business went from having no definitive roadmap, to a clear plan that included multiple options depending on the level of investment strategy and defined roadmaps.”
- Principal Product Manager, Direct Report
“Heather is a catalyst for innovative communication and her product leadership at Axonify played a major role in my growth as a product leader, and in helping my cross-functional product team overcome challenges on a massive project with extraordinary time constraints.”
Outcome-Driven Leadership
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Customer-Centric Product Thinking
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Strategic Opportunity Spotting
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Fast, Iterative Execution
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Coaching & Talent Development
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Trust-Based Leadership & Influence
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Outcome-Driven Leadership • Customer-Centric Product Thinking • Strategic Opportunity Spotting • Fast, Iterative Execution • Coaching & Talent Development • Trust-Based Leadership & Influence •
Strengths:
Outcome-Driven Leadership
Focusing on impact, not just deliverables
Prioritize outcomes over outputs, ensuring teams solve the right problems and drive measurable business and customer value.
Fast, Iterative Execution
Move fast, learn faster
I champion low-fidelity experimentation and rapid validation to test ideas, reducing risk and accelerate product-market fit.
Customer Centric Discovery
Customer insights fuel great products
Embed continuous discovery into product teams, ensuring weekly customer conversations to drive product decisions.
Coaching & Talent Development
Empowering teams to own their growth
Mentor PM’s in self-advocacy, leadership, and strategic thinking, to grow their careers & drive stronger outcomes.
Strategic Opportunity Spotting
Finding the biggest bets that drive growth
Identify high-value opportunities through deep market analysis, business cases, and aligning strategy with revenue impact.
Leadership & Influence
Vision, vulnerability, and clear direction
Build rapport quickly with teams and executives by leading with authenticity, transparency, accountability and a clear vision.
Let’s Connect
Interested in collaborating?
I offer fractional product leadership, product strategy consultation and product management coaching for IC level product managers looking to level up on product strategy and move into leadership.